Marketing DashboardView the product

Workshop & webinar attribution

Cheap leads
don’t always
create buyers.

Track every ad beyond CPL, from registration and show-up to purchase and revenue. Find the creatives that actually convert and the funnel step with the most leverage.

  • Ad-to-revenue attribution
  • Funnel leverage
  • WhatsApp show-up
Performance overview
Marketing performance overview with revenue, spend, profit, CPL, and funnel metrics

CPL is the beginning of the story, not the verdict.

The winning ad is the one that creates revenue. Track what happens after the lead before you decide what deserves more budget.

The operating system

Know what wins.
Know what to fix.

Connect ad performance, funnel conversion, and show-up follow-up in one decision loop.

Ad winners

Find the ads that create buyers.

Compare CPL with show-up, closing rate, purchases, and revenue. A more expensive lead can be your most profitable ad once the full journey is attributed.
Ad Manager showing campaign spend, revenue, ROAS and lead metrics

The decision loop

Measure what happened.
Know what to do next.

01

Track the ad

Carry campaign and creative attribution beyond the registration.

02

Match the buyer

Connect attendance, purchases, and revenue to the ad that started the journey.

03

Find leverage

See whether registration, show-up, or closing is the biggest constraint right now.

04

Lift show-up

Send WhatsApp reminders and answer objections manually or with an LLM.

Built around real operations

Built for the sale
after the webinar.

A workshop funnel is a chain: the ad earns a registration, follow-up earns attendance, and the event earns the sale. Optimizing one link in isolation can send budget toward the wrong creative.

The dashboard answers two practical questions: which ads ultimately create buyers, and which funnel step has the highest leverage today?

1journey from click to revenue
3conversion steps exposed
2ways to handle WhatsApp replies

Questions, answered

What to know.

Why is CPL not enough?+

CPL tells you what a registration cost, not whether that person attended or bought. The cheapest leads can produce weak show-up and sales, while a higher-CPL ad can create substantially more revenue.

How does it identify winning ads?+

Each lead and purchase is attributed back to its campaign and ad. That lets you rank creative by show-up, purchases, closing rate, revenue, and profit, not lead price alone.

How does WhatsApp improve show-up?+

Automated reminders reach registrants before the workshop and invite replies. Your team can answer manually, or an LLM can handle common timing, access, and attendance objections.

Is this a live product?+

Yes. The dashboard is already being used successfully in real operations. This page uses a fictional coaching business and mock data so no customer information is exposed.

Marketing Dashboard

Stop buying cheap leads.
Start backing winning ads.

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